Endless patience, that's what they have! I had a million-and-one questions, and made just as many changes to the agreement, but Coffee News Europe and Africa and Europe just kept their cool. I must say to communicate over the vast distance of Africa from Namibia to Spain , was not always easy, but in the end, the distance did not even play a role.

Because of the distance, however, I could not attend training sessions in Spain . Fortunately, I used to work in publishing, so THAT part of my “new” job was not strange to me. I found the Coffee News manual very helpful in all respects, but especially on the sales side because I did not have a background in sales. Today, I am a proud Coffee News publisher in a country with less than 2 million inhabitants. People here like the concept, and although it is still new, one coffee shop owner told me: “What I am seeing is that the other advertising publications have gone out of style. Suddenly, people are sitting down and reading.”

I do hope that the trend continues, because I plan to be my own boss in this business for a very long time to come. It is hard work, but fun and I can recommend it to anyone who wants to be their own boss and is prepared to work hard.

Best wishes from sunny Namibia !