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What is Coffee News?
 Coffee News originated in 1988 in Winnipeg, Manitoba (CAN) and is the brainchild of Jean Daum, an expert in, not only advertising itself, but super-learning and subliminal techniques as well -- many of which she designed and researched herself to make Coffee News one of the most potent, yet affordable advertising publications ever produced.
Coffee News is a weekly publication delivered to restaurants, coffee shops and waiting rooms that also serves the advertising needs of small businesses. It has been proven that people absorb more advertising messages before or during eating, as there is a need for mental input -- food for thought-- during this time period. Coffee News is designed to take full advantage of this fact
Coffee News has the week's funniest and most unusual news stories, jokes, trivia, amazing facts, horoscopes, lucky numbers and more. Everything in it is fun and entertaining - no bad news here! It is a very big breath of FRESH AIR to millions of readers who are tired of hearing only the bad news. COFFEE NEWS IS POSITIVE. It provides the "other side of the news", - something that makes people SMILE!
Coffee News is not a multi-level marketing scheme. We firmly believe the person who does the work deserves the lion's share of the profits. With multi-level marketing, only the early participants make any real money and the rest struggle to lose the time and money they have already invested.
Anybody can be a successful Coffee News franchisee! It doesn't take years of training, megabucks in the bank, experience in business, age, race, or handicap, etc. The success is built-in. All you've got to do is make it available to those who need it most - your community's small-to-medium-sized businesses. These are the ones most in need of highly-effective, well in their price range advertising, to allow them, not only to keep their heads above water, but to practically catapult them into becoming first medium-sized, then the larger businesses of the future. After all, when McDonald's started as a new business it only had one location!
Who reads Coffee News?
Surveys have shown that each Coffee News is read five to seven times in local restaurants and can be recycled to the literature rack, a rack that is uniquely designed just for Coffee News. Every week a new issue is delivered to the rack and old copies are recycled.
The reason why Coffee News is so successful is because it is good for everybody and everything it touches. Even other media services gain by getting better results for their advertisers if their advertisers also advertise in Coffee News. In Winnipeg, Canada where Coffee News originated, readers actually congregate in the restaurants it's delivered to, when they expect the new issue to arrive. In fact, a third of all copies delivered are read and enjoyed within an hour of delivery!.
Coffee News provides a light and entertaining paper that patrons pick up on the way in to their favorite restaurant. It provides a few minutes of light reading while the order is taken and the meal is prepared. Since most patrons can read Coffee News in about eight minutes, they have plenty of time to read all the ads as well. Coffee News works!
Benefits to advertisers
Coffee News is a very inexpensive form of advertising in their own area to people who either live in the area (friends and customers) or those who have already driven into the area and are at the moment of reading, especially available as customers. “You only have to be king of your own backyard” Coffee News allows advertisers to be a constant reminder day for day, week for week, in their own trading area.
- Ads are less expensive than other prints media, so the small business person can easily afford to advertise regularly.
- All ads are exclusive, which means no other company in their category can advertise at the same time. (i.e. advertisers can keep their competition out.) Small businesses appreciate this bonus.
- Ads can be changed weekly by phone, fax or email. People having small businesses often are the owner in the store and have limited time to be concerned with advertising. You can make it easy for them!
- Ads are working three meals per day - seven days per week. The consistency of the message brings results!
- Ads rotate every week so no one advertiser always has the choicest spots. Small ads often are obscured in other print media because the big buck advertisers often get better placement.
- All ads are 7,5 cm. x 5 cm. so no advertiser can overpower another ad by buying a larger-sized ad.
- Ads are uniquely designed just for Coffee News, so advertisers achieve outstanding results and regularly extend their advertising commitment. Some of the original advertisers are still advertising in Coffee News after years and years.
- If it takes ten minutes to read Coffee News and fifteen minutes to read your daily newspaper, where should you be advertising?
Benefits to Restaurants
Restaurants receive Coffee News free of charge every week. It is made a thorough delivery to assure that each establishment has the right amount of periodicals for the whole week.
Restaurants no longer need to buy several local papers for their patrons. They can now provide Coffee News as a no cost substitute for patrons who demand something to read while eating. Since patrons enjoy Coffee News and it can only be found in restaurants, restauranteurs enjoy the repeat business.
The special Coffee News holders take up minimal counter space. It is noteworthy that restaurants who place Coffee Newses at each table, or have their waiter/waitress hand-deliver a Coffee News to customers – “to enjoy while you wait” –experience substantially increased sales, tips for employees, and most important –increased customer loyalty and frequency of visits –the lifeblood of any restaurant.
Why is it so popular?
It doesn't break the bank to get into business! In most cases, if you've got a few thousand euros to spend, you can put yourself IMMEDIATELY into your own Coffee News business! And what can you expect to get out of it? With a town population of 50,000 you can make a nice income. In larger cities-- your ship has come in!.
It's recession proof! In fact, it is designed to help small businesses to not only survive but grow during the hard times that can kill off even the established, medium sized companies.
It's virtually competitor-proof! Naturally, when any new idea in advertising is introduced and has the overnight success of Coffee News there will be copycat publications. However, due to trade marking and copyright laws, Coffee News offers a higher level of protection to franchisees. Those that have tried so far have been ordered by the court to "cease and desist" and pay average damages to Coffee News of over $85,000. per settlement. All others not in litigation, have gone out of business on their own as of this printing.
It's mistake proof! Even if you've never sold advertising in your life, we provide you with the information that makes you an expert! Using our operations manual, you'll quickly understand the logic behind how ads work and will be able to design an ad for ANY advertiser.
You'll also learn every aspect of operating your own successful Coffee News franchise - and especially, how to avoid the common mistakes of other publications, particularly, the ones you see every day. We are available to answer your questions on a daily basis.
It's down - sizing proof! With advances in technology, it's now commonplace for corporations to announce major layoffs of high paid, well - trained professionals who find it nearly impossible to duplicate their old jobs. And who wants it, if you are going to be faced with another lay - off soon anyway? The world is changing and we need to adapt to it.
As a result, many displaced executives are starting their own business and they need your help and the advantages of Coffee News to survive in the early formative years of the business cycle. Over 50% of all new businesses fail in the first two years. Coffee News is designed to reverse this and help all small businesses to be successful.
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