WHY BE A COFFEE NEWS FOREIGN LANGUAGE HEAD OFFICE?

The Benefits

It's a job with a big business income potential. It's practically recession-proof, competitor-proof, down-sizing-proof and by its very nature as a business, you'd also be a part of something SO beneficial to everything and everyone it touches, it's no wonder Coffee News has grown leaps and bounds - already earning the title, "World's Most Popular Restaurant Publication".

The Actual Work

Step 1:
To start up a "Foreign Language Head Office", you first have to translate all the materials for potential Licensees, including the actual Licensing Agreement (also to be checked out by your lawyer for its legality in your country), the operations Manual, the actual upcoming content of your Coffee News (or foreign language name equivalent), List of Licensees (a hard copy if they don't yet have access to the internet), plus possibly one or two of the "What's Happening" newsletters (written by Coffee News Licensees) to start you off. MOST of this can be achieved by inexpensive translation programs in which, only "minor editing" will actually be needed to develop your final copies for Email/printing.

Step 2:
Advertise your Coffee News (or language equivalent) licensing opportunity on the Internet and in computer magazines, and later, the classified section of newspapers in the cities not yet licensed.

NOTE: More than 50% of available cities/towns (over 25,000 population) in Canada were licensed in 7 months - all done through a 7 - line classified ad in a computer paper that reached most major Canadian cities. Another 20% were licensed by EXISTING Licensees - wanting to add more areas to their original license. Our web page and additional requests from Licensees should see Canada at full saturation point by Dec/06. (Our total advertising bill - less than $3,000.00 Cdn.) Canada 's population: 30 million.

Step 3:
Send out licensing agreements/manuals and other info of help to potential licensees who contact YOU. You put a "reserve" on their chosen town/city for two weeks - to allow them time to check out how well their issue would be received by potential advertisers, restaurants and readers, and to "check us out" via our "Master Web Page". In this way, they have access to EVERY Coffee News Licensee - worldwide - either through their web page and Email, or their actual phone number to call them personally. In this way, we show potential licensees that they're not buying into something that someone thought of last week, sitting in the tub! And, since 70% of Licensees in Canada (where it started) have already added additional areas to their original licenses, you can be pretty sure that ANY Licensee they contact will have something very positive to say about Coffee News and being a part of the team.

Step 4:
The actual content of Coffee News you download every eight weeks - translate, fine-tune with substitutions probably in the "Everybody's Talking" (to add stories from your own country), "Quoteable Quotes", and "On the Lighter Side" (jokes especially, are hard to translate with the same kind of "gotcha!" at the punch line). When you have your own fully translated issues, you put them on a secure area of your own web page and your Licensees access it from there. (We show you and your Licensees how to do this). For any Licensee of yours who is not yet "Internet-capable", you may have to send the material by courier, but it is a requirement of new Licensees to be up and running with their own web page within 3 months of Licensing. In this way, costly mailings are eliminated - as a bonus of also being tied into the Coffee News Master Web Page.

A Common Question

Why should I translate YOUR publication, instead of making my OWN - AND ALL the money?

You see a great idea and think "how much money it MUST be making for somebody else!" "HOW EASY to make MY OWN! I'll just take 20%, 50% off the price and EVERYONE will jump at it!"

DON'T BET ON IT!! Coffee Newses everywhere have had to put up with cut-rate, "copy-cat" issues that spring up and die soon after - whether by legal means by coming too close to our copyrights (which by the way, are world wide in all languages), or just naturally going bankrupt. Coffee News in Winnipeg , Canada - where it started, has already seen 13 copycat competitors go bankrupt. Some even made it to "city-wide coverage" - using OUR restaurant lists to find out where to go, (as did "Winnipeg Review", who upon reaching city-wide, sold her entire business for $500.00 to a print shop, that went bankrupt from it - 3 months later! That $500.00 she got was very little consolation for the $50,000 or more she invested in it - to TRY to compete with Coffee News).

Why do copy-cats have such a hard time competing? Because Coffee News was designed from the ground up - six months of research before its first publication, to be able to provide both MAXIMUM AD RESULTS AND MAXIMUM READER ENJOYMENT! The best, "loved by readers" copy-cat publication WILL FAIL if it doesn't translate those readers into advertiser response - which pays the bills. And, even the poorest-looking amateur publication that gives advertisers "decent" response, will survive and grow - until Coffee News comes to town and offers its readers a far more interesting product to read, and its advertisers - far better ad results. In fact, NO restaurant publication has EVER been able to compete successfully with Coffee News, and the day one succeeds, it'll be bought out THAT day and analyzed, so that any benefit IT offers beyond what Coffee News NOW offers, is passed on to our Coffee News Licensees!