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Some of our best advertising for Coffee News comes from those who use Coffee News, including franchise owners, businesses and advertisers. The success of Coffee News speaks for itself.
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BANGOR INTERNATIONAL AIRPORT
Greetings:
Please be advised that Bangor International Airport has been using Coffee News for almost a year now. It is an innovative and cost effective way to get the message out in a highly visible format. We've been very pleased with the exposure our business has gotten with this medium. Bill Buckley is superb to work with and always takes the time to make sure we're getting our message of the week across to constituents.
I highly recommend Coffee News as a preferred advertising means. Please do not hesitate to contact me if you have any questions or concerns.
Most Sincerely,
Jeff P. Russell
Marketing Manager
Bangor International Airport
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EDWARD JONES INVESTMENTS
I just wanted to drop you a line about our ad in Coffee News. It's GREAT! As you know, we've been running an ad for several weeks and just renewed for a whole year. The response has been terrific! I can verify several new customers that came to us because of the ad.
Another great benefit to being in Coffee News is the "celebrity" status that it brings. By having my picture in the ad and having a new version of Coffee News come out each week, the public is seeing me over and over again. I find that when I speak to someone new, they recognize my name and face which brings instant credibility. I do very little advertising so I can narrow it down very well to where a person first heard of me.
Keep up the good work! You have a great product with great results. I will happily refer my business owner friends to you and Coffee News. If I can help your business in other ways, please don't hesitate to ask.
Sincerely,
Joe O. Luby III
Investment Representative
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PRIMEQUITY MORTGAGE CO.
We are pleased to take this opportunity to tell you how happy we are with our Coffee News advertising.
Recently, we did a complete analysis of our advertising program for the initial ten months of operations here in Bangor, Maine. In addition to advertising in one edition of your Coffee News, we also advertised in various print publications plus a local real estate ad booklet and we used extensive in-house telemarketing. We carefully tracked the responses by asking clients how they heard about us.
When we compared the amount of money devoted to each publication, Coffee News generated a net return of 4.4 times the actual cost of the ad. The next best media buy only provided a return of 2.8 times our investment.
Needless to say, we are very pleased with Coffee News and look forward to a long and mutually beneficial relationship. Thanks again for the great service and stop by for coffee when you are going by our new offices.
Sincerely yours,
Dan Ewing, Account Executive
Primequity Mortgage Co.
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BRADFORD COMMONS
Bill, I wanted to write you and express my complete satisfaction with the results of the advertising that I placed with you and the Coffee News in November of 1997. To be frank, I was somewhat skeptical about spending my advertising budget in your "flyer". In January of this year, however, I expended the advertising to include all three editions.
The advertising, done at a time when our vacancy was high and at the worse time of year for people to move, filled all of our vacant units. Currently we have a wait list. I could not be happier with the turnaround in our business and would highly recommend Coffee News to my business associates because of the response it provided and the economic cost.
Sincerely,
Don L. Kimball
Manager
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COTTON PATCH QUILTS
Just a note to tell you how pleased I am that I chose to spend my advertising dollars on Coffee News. Being a brand new business we had to be careful where we put our dollars. You told me it could take a few months for us to notice an increase in customers so I never expected to have new customers arrive with Coffee News in hand within the first two weeks!
The best part is that I am reaching the tourist who does not usually take the time to read the local newspaper. Speaking of the local paper - it's too expensive anyway and since I have been advertising in the Coffee News I haven't needed to place one ad with them.
Customers always tell me they saw us in the Coffee News and all of us here at Cotton Patch Quilts agree that this is the best advertising we could do. Keep up the good work.
Thanks for all your help,
Dawn S. Emmons, Owner
P.S. The ad layout you did for us was great!
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NORTHWEST MORTGAGE BROKERS
I will be the first to admit when I have spoken too soon! During the first six weeks of my ad in the Coffee News, I did not receive ONE call. I felt justified to cancel my continuation. Do you recall my arrogance about the cancellation when we talked? What a mouthful have had to eat!
Within 3 days of our conversation, I had five calls and to date I have now had seven calls. I will have one loan file from that simple add which will more than pay double the costs.
Please feel free to have anyone call me as a reference. By the way, when my replacement quits, I get my ad space back.
Sincerely,
Noland Peebles
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THE TEDDY BEAR LOFT
We'd like to take this opportunity to thank you for all your success. Because of the success of your paper, it has made our business flourish. Your entertaining, informative paper has brought us much business, many friends and a chance to forge ahead to greater things.
If you are looking for a way to reach a wide audience, we recommend Coffee News. We've advertised in Coffee News for two years with great success. We've not only added many local customers but also people from Vancouver, White Rock, Port Hardy, Campbell River, Nanaimo, Saskatchewan, Alberta and even England! We've had suppliers that didn't know we we're here and even competitors mention our Coffee News ad.
Please feel free to tell any business which may be hesitant about advertising in Coffee News to give us a call. We know it reaches a wide audience from first-hand experience. We also urge them to grab their exclusive spot before someone else takes it.
Keep up the good work and good luck in the future.
Thank You Coffee News
Teddy Bear Loft
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BUSINESS NETWORK INTERNATIONAL
BNI's relationship with Coffee News is the most productive advertising relationship we have. Productive not only from the point of view of return on our investment, but also from the total amount of new business we have received from Coffee News readers.
I must admit, I was skeptical at first about advertising through Coffee News due to the different approach of reaching clients in a restaurant waiting area; however, the results we have received speak for themselves.
As a result of our relationship, I am also using Coffee News on the Mississippi Gulf Coast and receiving excellent results. BNI picked up 20 new clients in Gulfport in six weeks through the efforts of Coffee News and your counterpart Brian Parton.
As a business consultant who is paid to achieve results for my clients, I would encourage business owners to give Coffee News strong consideration as they invest their advertising dollar.
Sincerely.
Wes Holsapple II
Executive Director
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BANGOR FLORAL COMPANY
I wanted to let you know how happy I am with the results my company is seeing from our advertising in Coffee News.
I ran my first ad for "Cards For A Buck" some time ago and had a positive response. The exposure was so successful that I decided to advertise my floral business as well. However, I did not want to discontinue the "Cards For A Buck" ad, so I decided to run an additional ad for Bangor Floral Co. The response to that ad has also been very positive.
I think Coffee News is a great idea and it certainly has created a positive track record with "Cards For A Buck" and the Bangor Floral Company!
I am happy to find an advertising vehicle that is both cost effective and gets positive results. You will see my ads in Coffee News again!
Sincerely yours,
Phil Frederick
Presiden