How do you determine the areas to be sold?
From past experience, communities of 50,000 population
or less can usually support at least one Coffee News
license. Ideally, there should be 25-30 restaurants
in the area. Some licensees also deliver to hotels,
hospitals and waiting rooms as well. There are a number
of communities with 5,000-7,000 in population that
are doing very well with one edition of Coffee News.
It depends a lot on the shopping characteristics of
each community. However, Coffee News Europe and Africa
will work with you to establish the number of licenses
that are reasonable for your chosen area; but if you
can establish additional editions within that area,
then they are free to you to develop. No additional
licensing fees or weekly fees will be due on those
editions.