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Some
of our best advertising for Coffee News comes from those
who use Coffee News, including franchise owners, businesses
and advertisers. The success of Coffee News speaks for
itself.
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BANGOR
INTERNATIONAL AIRPORT
Greetings:
Please
be advised that Bangor International Airport has been
using Coffee News for almost a year now. It is an innovative
and cost effective way to get the message out in a highly
visible format. We've been very pleased with the exposure
our business has gotten with this medium. Bill Buckley
is superb to work with and always takes the time to make
sure we're getting our message of the week across to constituents.
I
highly recommend Coffee News as a preferred advertising
means. Please do not hesitate to contact me if you have
any questions or concerns.
Most
Sincerely,
Jeff P. Russell
Marketing Manager
Bangor International Airport
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EDWARD
JONES INVESTMENTS
I
just wanted to drop you a line about our ad in Coffee
News. It's GREAT! As you know, we've been running an ad
for several weeks and just renewed for a whole year. The
response has been terrific! I can verify several new customers
that came to us because of the ad.
Another
great benefit to being in Coffee News is the "celebrity"
status that it brings. By having my picture in the ad
and having a new version of Coffee News come out each
week, the public is seeing me over and over again. I find
that when I speak to someone new, they recognize my name
and face which brings instant credibility. I do very little
advertising so I can narrow it down very well to where
a person first heard of me.
Keep
up the good work! You have a great product with great
results. I will happily refer my business owner friends
to you and Coffee News. If I can help your business in
other ways, please don't hesitate to ask.
Sincerely,
Joe
O. Luby III
Investment Representative
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PRIMEQUITY
MORTGAGE CO.
We
are pleased to take this opportunity to tell you how happy
we are with our Coffee News advertising.
Recently,
we did a complete analysis of our advertising program
for the initial ten months of operations here in Bangor,
Maine. In addition to advertising in one edition of your
Coffee News, we also advertised in various print publications
plus a local real estate ad booklet and we used extensive
in-house telemarketing. We carefully tracked the responses
by asking clients how they heard about us.
When
we compared the amount of money devoted to each publication,
Coffee News generated a net return of 4.4 times the actual
cost of the ad. The next best media buy only provided
a return of 2.8 times our investment.
Needless
to say, we are very pleased with Coffee News and look
forward to a long and mutually beneficial relationship.
Thanks again for the great service and stop by for coffee
when you are going by our new offices.
Sincerely
yours,
Dan
Ewing, Account Executive
Primequity Mortgage Co.
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BRADFORD
COMMONS
Bill,
I wanted to write you and express my complete satisfaction
with the results of the advertising that I placed with
you and the Coffee News in November of 1997. To be frank,
I was somewhat skeptical about spending my advertising
budget in your "flyer". In January of this year,
however, I expended the advertising to include all three
editions.
The
advertising, done at a time when our vacancy was high
and at the worse time of year for people to move, filled
all of our vacant units. Currently we have a wait list.
I could not be happier with the turnaround in our business
and would highly recommend Coffee News to my business
associates because of the response it provided and the
economic cost.
Sincerely,
Don
L. Kimball
Manager
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COTTON
PATCH QUILTS
Just
a note to tell you how pleased I am that I chose to spend
my advertising dollars on Coffee News. Being a brand new
business we had to be careful where we put our dollars.
You told me it could take a few months for us to notice
an increase in customers so I never expected to have new
customers arrive with Coffee News in hand within the first
two weeks!
The
best part is that I am reaching the tourist who does not
usually take the time to read the local newspaper. Speaking
of the local paper - it's too expensive anyway and since
I have been advertising in the Coffee News I haven't needed
to place one ad with them.
Customers
always tell me they saw us in the Coffee News and all
of us here at Cotton Patch Quilts agree that this is the
best advertising we could do. Keep up the good work.
Thanks
for all your help,
Dawn
S. Emmons, Owner
P.S.
The ad layout you did for us was great!
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NORTHWEST
MORTGAGE BROKERS
I
will be the first to admit when I have spoken too soon!
During the first six weeks of my ad in the Coffee News,
I did not receive ONE call. I felt justified to cancel
my continuation. Do you recall my arrogance about the
cancellation when we talked? What a mouthful have had
to eat!
Within
3 days of our conversation, I had five calls and to date
I have now had seven calls. I will have one loan file
from that simple add which will more than pay double the
costs.
Please
feel free to have anyone call me as a reference. By the
way, when my replacement quits, I get my ad space back.
Sincerely,
Noland
Peebles
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THE
TEDDY BEAR LOFT
We'd
like to take this opportunity to thank you for all your
success. Because of the success of your paper, it has
made our business flourish. Your entertaining, informative
paper has brought us much business, many friends and a
chance to forge ahead to greater things.
If
you are looking for a way to reach a wide audience, we
recommend Coffee News. We've advertised in Coffee News
for two years with great success. We've not only added
many local customers but also people from Vancouver, White
Rock, Port Hardy, Campbell River, Nanaimo, Saskatchewan,
Alberta and even England! We've had suppliers that didn't
know we we're here and even competitors mention our Coffee
News ad.
Please
feel free to tell any business which may be hesitant about
advertising in Coffee News to give us a call. We know
it reaches a wide audience from first-hand experience.
We also urge them to grab their exclusive spot before
someone else takes it.
Keep
up the good work and good luck in the future.
Thank
You Coffee News
Teddy
Bear Loft
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BUSINESS
NETWORK INTERNATIONAL
BNI's
relationship with Coffee News is the most productive advertising
relationship we have. Productive not only from the point
of view of return on our investment, but also from the
total amount of new business we have received from Coffee
News readers.
I
must admit, I was skeptical at first about advertising
through Coffee News due to the different approach of reaching
clients in a restaurant waiting area; however, the results
we have received speak for themselves.
As
a result of our relationship, I am also using Coffee News
on the Mississippi Gulf Coast and receiving excellent
results. BNI picked up 20 new clients in Gulfport in six
weeks through the efforts of Coffee News and your counterpart
Brian Parton.
As
a business consultant who is paid to achieve results for
my clients, I would encourage business owners to give
Coffee News strong consideration as they invest their
advertising dollar.
Sincerely.
Wes
Holsapple II
Executive Director
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BANGOR
FLORAL COMPANY
I
wanted to let you know how happy I am with the results
my company is seeing from our advertising in Coffee News.
I
ran my first ad for "Cards For A Buck" some
time ago and had a positive response. The exposure was
so successful that I decided to advertise my floral business
as well. However, I did not want to discontinue the "Cards
For A Buck" ad, so I decided to run an additional
ad for Bangor Floral Co. The response to that ad has also
been very positive.
I
think Coffee News is a great idea and it certainly has
created a positive track record with "Cards For A
Buck" and the Bangor Floral Company!
I
am happy to find an advertising vehicle that is both cost
effective and gets positive results. You will see my ads
in Coffee News again!
Sincerely
yours,
Phil
Frederick
President
